We always get very excited when we have a new stockist onboard especially when they are as enthusiastic as us about providing fabulous service and products to brides to be. At the end of October we were thrilled to accept Miss Darcey Bridal Boutique as a stockist of Glitzy Secrets accessories and are delighted to feature them in the first of our new blog features introducing our fabulous stockists. Miss Darcey Bridal is located in Bridgend and we would like to thank owner Danielle for taking the time to answer the following questions:
What inspired you to open a bridal boutique?
Believe it or not, until the end of March I was an ICT and Business Studies Teacher. I loved my job and absolutely adored the pupils at my school but after having my daughter Darcey two years ago I was looking to do something where I was completely in control and only had myself to answer to. I thoroughly enjoyed planning and organising my own wedding and have had input in one way or another to the last seven weddings I have attended in the last year (yes seven weddings in one year). Whether it be helping with the general running of the wedding, making the cake, doing the brides hair, doing the bridesmaids hair, making buttonholes and bouquets, making videos or writing poems, I have found that I have a general passion for weddings and love everything and anything to do with them. We live in a fabulous little area in South Wales and just decided to look into opening a bridal shop. Before I knew it research turned into reality and here I am.
How long have you been in the wedding industry?
I am extremely new to the wedding industry itself but am thoroughly enjoying the new opportunities and challenges it presents me with on a daily basis. I look forward to the future with huge anticipation.
How did you choose the name Miss Darcey Bridal?
My Daughters name is Darcey Olivia, and whilst scribbling grandparents and great grandparents names on paper for days and trying to get one to match with the other and come up with a modern but sophisticated name, I remembered the lady I had my bridesmaid dresses for my wedding from had named her store after her two daughters. The name Darcey’s or Darcey Bridal didn’t really stand out for me so in the end we went for a bit of a play on the famous Mr Darcey from Pride and Prejudice and called it Miss Darcey Bridal Boutique.
Tell us about the style of your boutique
The style of the boutique is, relaxed, shabby chic. I know to a certain extent it’s the dresses that sell your shop and if you have a dress a bride has fallen in love with then regardless of whether your shop is plain or not then she will come to you to buy her dream dress, but why not have both? The fabulous collection of gowns and a fabulous shop floor! Many of the shops I went to when searching for my gown were clean and neat and tidy but generally a bit boring – carpets, chairs and rails of gowns. I wanted to sell a wonderful experience as well as my fabulous collection of gowns (which is what finding your wedding dress should be like). The bride and her family will come in and I will offer them a pot of tea or coffee in shabby chic cups and saucers or a glass of champagne, and we get to know each other. Some will want to sit and chat and some want to get straight in and look through the collection. It’s the brides’ prerogative for the appointment to go as she wants it to. I simply try and make it as friendly, relaxed and enjoyable an environment as I can. I encourage the brides to touch the dresses, have a good look at them and take their time before selecting the ones they would like to try. If they want to try on every one in the boutique then that’s what we will do.
Which dress designers are you stocking?
We stock Alfred Angelo’s Private Collection, the Tia Collection by Benjamin Roberts which is a beautiful collection made with light fabrics perfect for destination weddings. And we also stock Madeline Gardner New York which is an absolutely stunning modern collection that combines old school glamour with high fashion, perfect for today’s modern bride or traditional bride.
Describe the typical Miss Darcey Bride
The typical Miss Darcey Bride would be any excited bride to be looking for that classy, extra special treatment. And not just for her first visit but for the length of time we know her and every encounter we have with her. Your wedding day although fabulous, flashes by in a heartbeat so it’s nice to help make that feeling begin with choosing the perfect dress and continue right up to the I do’s. Even if the bride to be doesn’t purchase anything from us we’re happy to sit there and chat and impart any knowledge they may find useful and just help them in any way we can.
Do you work on an appointment basis? If so, how can brides make an appointment with Miss Darcey Bridal?
We do work on an appointment only basis, to ensure that we can give our brides 100% of our attention. If brides wish to make an appointment they can either send us an e-mail in the contact section of our website www.missdarceybridalboutique.co.uk or telephone us on (01656)856190.
How important is Customer Service to Miss Darcey Bridal?
Customer service is our number one priority at Miss Darcey. Making everyone who walks in feel welcome and special. Business is all about who can make the most money these days. I would rather a bride walk out of the store without a gown but feeling they have received some valuable advice knowing they can come back to us for any further advice, and feel they were treated as they should be treated as a valued customer, rather than have someone walk out having bought a dress but feeling they could have been treated a bit better.
What’s your favourite Glitzy Secrets design & why?
I could not possibly choose one piece because I love them all so much. They are absolutely fabulous. But I do love the ‘Darling of the Twenties Headpiece’. If I was to get married again I would definitely choose that one and maybe one or two others. One for the wedding breakfast and another for the reception!
Where do you see Miss Darcey Bridal in 5 years?
In five years I would love to see Miss Darcey having made, and continuing to make brides’ dreams come true and hopefully having some treasured bridal industry awards under our belt. Also I would like to branch out to include a menswear section that ties in with the fresh and modern feel of the shop. Hopefully we’ll be doing well enough to be able to think about opening a sister store somewhere special as well. And also more importantly, have a sterling ongoing relationship with the fantabulous Glitzy Secrets.