The Story Behind Our Award-Winning Brand | Glitzy Secrets


A girl with a passion for beautiful vintage accessories, a love of fashion and the determination to make affordable, high quality jewellery available to every woman. That’s exactly how it started.

After hanging up her ballet shoes and donating her city suits to charity, Glitzy Secrets’ founder Victoria Swan followed her dream to find her true vocation and took the bold step of embarking on a career in the fashion industry by launching the company in 2004.

Within months, the brand was a hit with the fashion and bridal press with designs gracing the pages of national magazines and gaining a celebrity following.

Shortly after, Glitzy Secrets’ made its TV début on ITV’s much talked about drama series, Footballer’s Wives. The start of countless glittering screen appearances, designs have since featured on many high profile series and shows including the global sensation Downton Abbey and Strictly Come Dancing.

With an ethos of ‘beautiful quality at purse-friendly price tags’, the company’s commitment to quality meant designs had to follow a strict design process of true craftsmanship – a process that not only remains today but is continually improved on.

From the very beginning, providing good old-fashioned Customer Service was a priority and has resulted Glitzy Secrets becoming the trusted company it is today.

A decade later, Glitzy Secrets’ is a multi award-winning jewellery brand. In her role of Managing Director, Victoria now leads a team of fully-trained staff to retain the same values of high quality and service as the company continues to grow over a decade later.

With many exciting projects and plans in place, Glitzy Secrets remains an accessory brand to watch.



Since launching in 2004, Glitzy Secrets jewels have won many awards and regularly featured in countless fashion magazines, from Marie Claire, Cosmopolitan and InStyle to Grazia, Hello and Heat, bridal publications including Bride, You and Your Wedding, Wedding, Wedding Ideas and Perfect Wedding and national newspapers including The Times, The Daily Mail, The Express, The Sun and The Mirror.

TV appearances include shows such as the global sensation Downton Abbey, BBC1’s Strictly Come Dancing, ITV’s Dancing on Ice and Gok’s Fashion Fix as well as catwalk appearances at London Fashion Week.

Now the must-have web address in the little black books of Fashion Editors and Stylists, Glitzy Secrets has gained a growing celebrity fan base with celebrities choosing to wear the collection at many glamorous events and awards ceremonies.

So, as you can guess, the secret is definitely out!!!

It’s a great honour to see our designs on a TV drama or to win an award – it truly means so much to us. But every single time we receive lovely feedback from a customer? That means just as much.

Victoria Swan – Founder of Glitzy Secrets


To be recognised and receive recognition for quality, range and providing exceptional customer care are achievements we’re extremely proud of.

It is an honour to have won numerous industry awards and been a finalist for many more. Whether voted for by magazine readers and our very own customers or chosen by respected professionals, we are thrilled to have been crowned…

Perfect Wedding Awards: Best Wedding Jewellery 2014

You and Your Wedding Retail Awards: Best Bridal Accessories Retailer 2014

Perfect Wedding Awards: Best Wedding Jewellery 2013

Perfect Wedding Awards: Best Wedding Jewellery 2012

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